We optimize marketing performance
Through our financial models, market insights, and data science, our clients make informed decisions, solve problems effectively, and generate innovative ideas.
Services
MARKET RESEARCH
We obtain market information and insights to support business decision-making.
COMMERCIAL OPTIMIZATION
We apply data science to marketing and sales issues to improve performance and optimize budget usage.
SUPPORT IN BRANDING PROJECTS
We assist international agencies without an office in Mexico in executing or managing branding projects.
FINANCIAL BRAND VALUATION
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Success Stories
LOCAL MARKET POTENTIAL EVALUATION
Category: Financial product brokers
Client Objective
Evaluate the potential of each city in Mexico to expand the franchise.
BUDAS Solution
A deep diagnosis was conducted on the large and medium-sized cities in the country. The diagnosis included desk research to obtain official market data by city; in-depth interviews with brokers or executives in the financial sector in the main cities; and data science applied to detect the characteristics of prospects with different performance levels.
Result
Cities with the highest development potential were identified, as well as the key differences in needs, opportunities, and ideal approaches for each market.
MARKET SIZING AND CHARACTERIZATION
Category: Insurance
Client Objective
Evaluate the market size and existing product offerings in an insurance category.
BUDAS Solution
Through desk research and interviews with agents and promoters, the following were obtained:
The size and growth of the insurance market, both individual and group.
The market share of each insurance company.
A benchmark of the coverages offered by the main competitors.
Result
The client identified opportunities to enter the market with a relevant and differentiated product.